Part i: Set specific targets

Developing a clear understanding of what success will be and what it will look like. The EO's policy goal should meet the following criteria: it should be specific, measurable, attainable, realistic and tangible (or time-limited).


The EO is seeking a two per cent reduction in the VAT rate from 21 per cent to 19 per cent, in order to bring VAT rates in line with regional competitors in advance of a regional free trade agreement.

Does this policy objective meet the specific, measurable, attainable, realistic and time-limited criteria?

Specific: YES; it seeks changes in a particular tax band (it does not call for example for wider changes in the taxation system).

Measurable: YES; The government will lower the rate by 2 per cent (or less) or it will not. The EO and its members will clearly see the result.

Attainable: YES; the EO has called for changes that will level the playing field for domestic business and encourage investment. Government has committed to this policy direction in its national plan.

Realistic: YES; the EO is calling for a minimal tax change that will not massively reduce government revenue. The EO is also arguing that a reduction in the VAT rate will actually encourage increased commercial activity and actually raise government revenue.

Time-limited: YES; action needs to be taken in advance of the regional trade agreement coming into force.