Using Focus Groups
This Assessment Tool outlines how EOs can use Focus Groups to deepen and validate their analysis. The tool outlines a specific approach to Focus Groups whereby the objective is enable the EO identify the specific issues it wants addressed through its advocacy efforts.
How to use this tool
- This Assessment Tool is designed to assist EOs test issues with the membership in a controlled fashion.
- It is advised that the focus group be run by an individual independent of the EO so as to enable a more direct assessment of the EOs role and its effectiveness in the policy under review and its potential role.
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes. Questions are asked in an interactive group setting where participants are free to talk with other group members.
Having identified constraints on enterprises through primary and secondary research the EO needs to ‘test’ the veracity of the issue(s) identified. Focus groups are a useful and efficient way of achieving this.