Though the EO may have to change activities once advocacy efforts get underway, defining them at the planning stage helps put in place the resources needed.
Advocacy strategies usually have to be adapted over time, making it difficult to set a specific activity plan. In advocacy, you will often have to invest in a variety of activities and cultivate a large number of contacts in order to cover a range of potential opportunities for influencing your target audiences. So while it is important to have a sense of the range of activities that you will undertake, you should also keep a flexible activity schedule. Innovating and seizing opportunities that may emerge are critical for successful advocacy, even if you have to make changes to your original plan. A schematic plan, such as the one below, can assist in outlining the "who, what, and where" that needs to be done.
ISSUE: INCREASING SKILLS AND EDUCATION LEVELS | ||
---|---|---|
Target Audiences | Key Messages | Activities |
Education and Skills Ministry (and other Ministries identified with policy influence) |
|
|
Educationists; Trade unions and civil society |
|
|
General Public & Media |
|
|